CLAPPER

FounderBrand builderAI marketing systemsNewnan, GA

I build brands people already trust.

Twenty-five years in radio and records. One company built, funded and sold. Now, through Taptico, I take the big-brand playbook out of the boardroom and put it to work for businesses with something real to build.

Work with Dave See the work
David Clapper
DaveClapper
01

02 The argument

Big brands don't win because they're smarter. They win because they have more. More people. More budget. More reach. That isn't a talent problem. It's a strategy problem. And strategy is the one thing a smaller company can out-do them on.

0Years in radio and records
0Rated station launch
0Angel round raised
0Founder exit

03 The road so far

I learned to build audiences before I learned to build websites.

2002

Radio and records, then Cox Media Group

Twenty-five years in the business, from records to the biggest radio group in the country. Promotions, programming, on-air. Learned how attention is earned, minute by minute.

97.1

Launched The River. Took it to #1.

Director of Programming and Branding. Built the station from a signal into a brand Atlanta chose over everything else on the dial.

B98.5 + WSB

Led marketing across the cluster

Same lesson, bigger stage: a clear story, told consistently, turns listeners into fans and fans into a business advantage.

2016

Founded Scamper RV

From a brand idea to a real operating company. "Roam Free. Live Wild." Raised a $500K angel round. Built the booking platform. Ran it.

2023

Sold it.

Stayed on post-acquisition to run operations. Founder-level urgency is a hard habit to break. I didn't try.

Now

Taptico Solutions

President, AI and Marketing Systems at Taptico. Fractional CMO, revenue engines and AI automation for growing businesses. Strategy and execution, same room.

Your turn.Let's talk
David Clapper with his family in Newnan, Georgia

04 Off the clock

Newnan, Georgia. Five kids. One very full porch.

David Clapper is a marketing executive and founder based in Newnan, Georgia, about 40 minutes south of Atlanta. That's me. Most of my clients are here or close to it. The rest are wherever the Wi-Fi is. All of them work with me through Taptico.

I was a music guy before I was a marketing guy, and it still shows. I think in rhythm and timing. The best campaigns have a tempo. So do the best teams.

If you want the full history, LinkedIn has the long version.

Full history on LinkedIn

05 Selected work

The proof is in what shipped.

Scamper RV website

FounderBrand buildPlatform

Scamper RV

Built from the ground up in 2016: the "Roam Free. Live Wild." identity, the fleet, the booking platform, the team. Funded, grown, and sold in 2023.

View project
CIG Consulting website

Web designDevelopment

CIG Consulting

A commercial project management firm in Atlanta. Clean, corporate, and built to close: project showcases, service breakdowns, video testimonials.

View project
La-Z-Boy Columbus website

Web designCRMLoyalty club

La-Z-Boy Columbus

A warm digital showroom for a furniture retailer. Comfort Club signup, product galleries, and reviews wired straight into the CRM.

View project
360 Construction website

Brand buildWeb design

360 Construction

High-end design-build renovation. The site had to feel as considered as the houses. It does.

View project
Stories that
move people.

VideoStorytelling

Hemophilia of Georgia

Video pieces built to drive awareness and support. Real families, real impact, no stock footage.

Watch on the media page

06 Client words

"Simply said, David is best in class. For many years he was my go-to for creative ideas, activation, problem solving, crisis diversion, and brainstorming."
Beth BowersChief Revenue Officer, Trailhead Media
"Both his day-part and the station went to #1 under Dave's leadership. I highly recommend Dave for any leadership position around building brands."
Dan KearneySenior VP, MJA Advertising
"There are those people that, even if you have nothing available, you know you have to get them in the building. Clapper is one of those people."
Eric Van De SteegCreate & Communicate
"One of the most dynamic and creative people I've ever worked with. He connects all the pieces, people and ideas to get a team, client or event to the highest possible level."
Austin LeonardVP & GM, DG Media Network
"Dave truly understands his audience, not just on-air but how and what they'll consume digitally. I constantly used him as the example for other staff, in-house and in other markets."
FisherDigital Strategist, The Erick Erickson Show

07 Services

I bring the plan. Then I help make it real.

Every engagement runs through Taptico Solutions, the AI-first marketing company I lead with Nick. Same pricing as taptico.com, same team, same contract. Minimum is a $5,000/month retainer, and a 3-month trial includes a free website.

01 / Revenue engine

Lead generation + sales process

Demand creation, qualification, CRM stages, follow-up, and a pipeline you can actually see.

From $5,000Per month
  • Lead-generation strategy
  • Offers and conversion paths
  • CRM stages and qualification workflows
  • Sales enablement
  • Pipeline reporting
Book a working session

02 / The department

Marketing + AI consulting

Senior strategy plus the custom systems, automation, content and analytics that keep it running.

From $5,000Per month
  • Twice-monthly strategy sessions
  • Custom AI systems and workflow automation
  • Social and newsletter production
  • Analytics and measurement
  • 24/7 messaging access
Book a working session

03 / Leadership team

Fractional CMO / CAIO

Everything in The Department, plus three senior experts, deeper brand work, advanced AI integration and production.

From $10,000Per month
  • Brand audit, repositioning and identity package
  • Advanced AI integration
  • Video and podcast production
  • Weekly calls and Slack access
Book a working session

Full deliverables, FAQ and terms live at taptico.com/pricing. Contracts, invoicing and hiring all go through Taptico Solutions.

08 Dave Learns. The Show

AI, after fifty. Learning it in public.

I'm 54. I spent 25 years in radio and records, built a company, sold it, then walked into a world that had changed while I wasn't looking. So I started learning AI on camera, mistakes included. New episodes weekly on @DaveLearnsShow.

Latest episode Episode 6 Oct 13, 2026

Too many AI tools? How to avoid the overwhelm

Episode 6. Every week there's a new AI tool and a new "you're falling behind" video. I'm not trying to learn all of them. I'm working out which ones I actually need, and ignoring the rest.

Watch on YouTube
I talked for 90 seconds. AI made a week of posts12:12 Episode 5 Oct 5, 2026I talked for 90 seconds. AI made a week of posts Teach your AI to sound like you9:07 Episode 4 Sep 28, 2026Teach your AI to sound like you I let AI interview me (and it went places)9:33 Episode 3 Sep 21, 2026I let AI interview me (and it went places) I hired an AI to run my week11:20 Episode 2 Sep 14, 2026I hired an AI to run my week I'm 54. I'm learning AI.10:10 Episode 1 Sep 7, 2026I'm 54. I'm learning AI.
Subscribe on YouTube

09 Writing

Notes from the work.

AI & Work Sep 28, 2026 I read 37 AI job descriptions. They're all the same job. AI & Tech Feb 12, 2026 AI automation isn't a big-company thing anymore. Brand strategy Feb 12, 2026 How to build a real brand without a real budget. Brand strategy Jan 26, 2026 Think like a big brand, even when you're not one.

10 Questions people ask

Straight answers, no pitch deck.

What does David Clapper do?

I help businesses build brands people already trust. I'm President of AI and Marketing Systems at Taptico Solutions, where I lead fractional CMO work, revenue engines and AI marketing automation. Twenty-five years in radio and records taught me how attention is earned. Founding and selling Scamper RV taught me how to run the business behind the brand.

What is a fractional CMO?

A fractional CMO is a senior marketing leader you hire part-time instead of full-time. You get the strategy, the plan and the accountability of a Chief Marketing Officer without the payroll. At Taptico Solutions this is The Leadership Team tier, from $10,000 a month, and it includes a CAIO seat for the AI side.

Where is David Clapper based?

Newnan, Georgia, about 40 minutes south of Atlanta. Most of my clients are in Coweta County and Greater Atlanta. The rest are wherever the Wi-Fi is.

How much does it cost to work with David Clapper?

Pricing is the same as Taptico Solutions, because that is who you hire. The Revenue Engine and The Department each start at $5,000 a month. The Leadership Team, which is the fractional CMO and CAIO tier, starts at $10,000 a month. The minimum engagement is a $5,000 a month retainer, and a 3-month trial includes a free website. Full details are at taptico.com/pricing.

What is Dave Learns. The Show?

My YouTube show about learning AI after fifty, in public. I'm 54, I spent 25 years in radio and records, built and sold a company, and now I'm figuring out AI on camera so business owners don't have to guess. New episodes are coming soon at youtube.com/@DaveLearnsShow.

How do I get in touch with David Clapper?

Book a 30-minute working session at dclapper.com/book. You can also email dave@taptico.com or call 404-441-9947. Contracts, invoicing and hiring all run through Taptico Solutions.

11 Contact

Let's make the next move clearer.

If you're building something worth paying attention to, I'd like to hear about it. The fastest way is a 30-minute working session at Taptico. Or send a note below and I'll reply myself.

Book a 30-minute session

dave@taptico.com 404-441-9947

Based in Newnan, Georgia.
Serving Coweta County, Greater Atlanta, and wherever the Wi-Fi is.

Engagements, contracts and payment run through Taptico Solutions.
Company line: 888-606-0404

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